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Website checklist for dietitians

A good dietitian website tells people what you help with, that RD is a protected credential, and whether their benefits will cover a visit. This checklist covers that and everything else I check on every dietitian practice site.

0 of 29 done0%

Content and pages

0/7

Trust and credibility

0/3

Conversion

0/5

Local SEO

0/3

Technical

0/5

AI search

0/3

Compliance

0/3

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What a practice website must get right first

Dietitians compete with a sea of unregulated nutrition advice, so the credential has to be clear without sounding defensive. The site should explain your focus areas, what a first appointment looks like and how coverage works. Many practices are virtual, so say where you can see clients.

How to use this checklist

29 checks in 7 groups.

  1. Open your website in another tab and go group by group.

    Tick an item only when you have checked it on the live site, on a phone as well as a computer.

  2. Start with content and conversion.

    Those groups are the most specific to dietitians, and they are where most enquiries are won or lost.

  3. Leave technical and AI search items for last.

    They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.

  4. Your ticks are saved in this browser.

    Come back any time. Print it if you want to work through it with your team.

A note on compliance

Your website can count as advertising under the rules that apply to dietitians. The compliance items here are prompts to check, not legal advice. Rules differ by province and change over time, so read the current standards from your regulator or licensing body before you publish testimonials, comparisons, prices or outcome claims.

FAQ

Dietitians websites: questions

  1. Yes, briefly and calmly. Many people don't know dietitian is a protected title while nutritionist often isn't. One clear paragraph builds trust without sounding defensive.

  2. Check your college's advertising standards first. Outcome claims and testimonials are often restricted. I'd rather explain your process and focus areas clearly.

  3. Some, yes. Your Google Business Profile still helps nearby searches, and service pages should say which provinces you can practise in. That keeps out-of-scope inquiries away.

Keep reading

For dietitians

Other checklists

Free tools

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