Web design for speakers and authors
I design and build websites for speakers and authors that get you booked and help readers find your books, with a site that sounds like you.
Free homepage teardown for your personal brand
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
Event planners and bureau agents visit a speaker’s site to shortlist, and they want topics, video and a way to check availability. Readers want the book, where to buy it and what else you have written. Media want a bio and photos. One site has to serve all three without feeling like a brochure.
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What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every personal brand website, and why each one earns its place.
Speaking topics
Each keynote with who it is for, what the audience leaves with and available formats.
Video
A short reel and full talks. Planners will not book without seeing you on stage.
Books
Each book with a summary, an excerpt and links to several retailers.
Media kit
Bios in several lengths, headshots and an introduction script, ready to download.
About
Your story, told in your voice.
Booking inquiry
A form that collects what you need to respond quickly.
What builds trust
The signals that move someone from browsing to choosing a personal brand.
Video of you on stage
Real talks with real audiences. Nothing else carries as much weight with planners.
Where you have spoken
Organizations and events, listed with their permission.
Press and interviews
Links to real coverage and podcast appearances.
Endorsements from real people
Short, attributed quotes, used with permission.
The conversion path
Primary action: Check availability for your event.
Fallback: Join the newsletter.
Planners get a booking form that asks for date, location, audience and format, which is what you need to reply. Readers are pointed to retailers and to the newsletter, which is the audience you own. Both paths are clear from the homepage.
Common mistakes
What I see most often when I review sites in this field.
No video
Planners shortlist on video. Without it, you are often skipped.
Booking buried
A contact page at the bottom of the menu loses planners in a hurry.
One retailer only
Linking to a single store frustrates readers who buy elsewhere.
An outdated bio
Planners copy it into programs. Keep a current version easy to find.
Features worth building
Structured booking inquiry
Event date, location, audience size, format and budget range, sent straight to you or your agent.
Retailer links
Amazon, Indigo and independent bookstores, managed per book.
Downloadable media kit
Headshots and bios in one place, updated from the CMS.
Newsletter sign-up
Connected to your email platform, with a reason to subscribe.
Related work
See how I approached a similar project: Dr. Laura. The case study covers the brief, the build and the result.
Websites for speakers and authors: common questions
Many speakers do not publish a fixed number, but a starting range or a line asking for budget in the inquiry form saves time on both sides. Planners with a small budget self-select out, and those with the right budget know they are in range. If you work through a bureau, align with how they present fees.
Yes. Event planners almost always want to see you speak before shortlisting you. A two to three minute reel plus one or two full talks is enough. Professional filming helps, but a clear recording of a real audience is better than none. I build the page so video loads quickly and plays well on phones.
Usually, yes. Your name is the brand, and both audiences search for it. A clear structure, with speaking and books as separate sections from the homepage, lets planners and readers find what they need. Separate sites only make sense when a book series has its own identity.
Give people a specific reason to subscribe: a chapter, a short guide or a monthly note with something useful. Place sign-up at the end of articles, on book pages and after talks via a short link you can mention on stage. An email list is the one audience you own regardless of platforms.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta