Web design for occupational therapists
I build websites for occupational therapy practices that explain what OT is in everyday words and give each kind of client, family or referrer a clear way to start.
Free homepage teardown for your practice
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
Occupational therapy is one of the least understood health services, and OT practices often serve very different clients: children with sensory or motor needs, adults after injury, seniors at home, people on insurance or workplace claims. Many referrals come from adjusters, case managers and doctors. The site has to explain OT simply and give each audience its own clear path.
- occupational therapist near me
- pediatric occupational therapy calgary
- occupational therapy calgary
- home safety assessment calgary
- occupational therapist for adhd child
- occupational therapy after car accident
- functional capacity evaluation
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every practice website, and why each one earns its place.
What OT is
A plain explanation with real examples. Many people do not know if they need an OT.
Pediatric services
Fine motor, sensory processing, self-care and school readiness, in words parents use.
Adult and injury services
Return to work, injury rehab and accident claims. A distinct audience with distinct needs.
Seniors and home assessments
Home safety, equipment and staying independent. Often searched by adult children.
For referrers
How adjusters, case managers and physicians refer, and what reports you provide.
Fees and funding
Private fees, extended health coverage and insurer or workplace claims explained simply.
What builds trust
The signals that move someone from browsing to choosing a practice.
Registered OTs named
Registration and areas of focus on each bio.
Report quality described
For referrers, what your reports include and typical turnaround, described without promises.
Real sessions shown
Photos of the clinic, sensory gym or home visit kit, with consent.
Clear service area
Where you do home and community visits, stated precisely.
The conversion path
Primary action: Book an assessment or request a referral.
Fallback: Call the intake coordinator.
Families book directly, while adjusters and case managers send referrals. The site gives each group its own button and form. A phone number for intake catches anyone unsure where they fit.
Common mistakes
What I see most often when I review sites in this field.
Assuming people know what OT is
Without a clear explanation, many potential clients leave thinking OT is not for them.
One path for all clients
Parents and insurance adjusters need completely different information and forms.
No service area
Home-visit practices that do not state where they go get enquiries they cannot take.
Referral by email only
Referrers expect a clear, secure process and a contact who responds.
Features worth building
Audience-based navigation
Families, adults, seniors and referrers each start from their own entry point.
Referral form
A short, secure referral request that collects contact and claim details, not full clinical history.
Jane App booking
Private-pay assessments booked online, with funded referrals handled by intake.
Websites for occupational therapists: common questions
With examples rather than definitions. "Helping a child hold a pencil", "helping someone return to work after an injury", "making a home safer after a fall". I write a short, concrete page that shows the range of what OTs do, then link each example to the relevant service. People recognize their situation and keep reading.
Yes, but with separate paths. Families need reassurance and booking. Adjusters and case managers need to know your services, reports and how to send a referral. I give each group its own entry point from the homepage, so neither has to wade through content meant for the other.
Keep the online referral form to what you need to start: referrer contact, client contact, claim number and the service requested. Detailed clinical information belongs in your practice system or a secure transfer. I make the form short and clear, and confirm receipt so referrers know it landed.
Yes. They are searched separately and serve different worries. A parent looking for help with sensory processing and an adult recovering from a car accident need different words, photos and next steps. Separate pages tend to rank and convert better, and each can point to the OTs who focus there.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta