Web design for leadership and executive coaches
I design and build websites for executive coaches that help a leader, or the HR lead hiring for them, decide you are the right coach and book a chemistry call.
Free homepage teardown for your coaching practice
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
Coaching is bought two ways: a leader paying for themselves, or an organization buying for its people. The individual wants to feel understood. The HR buyer wants structure, clear outcomes and a way to justify the spend. The site has to speak to both without turning into a funnel.
- executive coach calgary
- leadership coach near me
- team coaching calgary
- leadership coaching for new managers
- executive coaching for women
- icf certified coach
- coach for senior leaders
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every coaching practice website, and why each one earns its place.
Executive coaching
For the individual leader: what a coaching relationship looks like, how often you meet and how long it runs.
For organizations
How engagements are scoped, how confidentiality works with sponsors and how progress is reviewed.
Team and leadership programs
Workshops and cohort programs, each with who it is for and what changes.
Approach
How you coach, the assessments you use and what you will not do.
About the coach
Your leadership background and credentials. Leaders want a coach who has been in the room.
Chemistry call
What the call is for, how long it is, and that there is no obligation.
What builds trust
The signals that move someone from browsing to choosing a coaching practice.
Credentials shown
ICF credentials or other training, with a line on what they mean.
Confidentiality explained
What the sponsor sees and what stays between coach and client.
Client words with permission
Short quotes from real clients, attributed by role if names cannot be used.
Your own leadership history
Roles you have held and sectors you know. It is often the deciding factor.
The conversion path
Primary action: Book a chemistry call.
Fallback: Download a program overview for your HR team.
Individuals go straight to a chemistry call. Organizational buyers often need something to circulate internally, so a short program overview helps them build the case. Both paths are visible from the first screen.
Common mistakes
What I see most often when I review sites in this field.
Life-coach clichés
Sunrises and "unlock your potential" put off senior leaders immediately.
No path for organizations
HR buyers need structure, reporting and terms. Without them they cannot get approval.
Overclaiming outcomes
Promising promotions or fixed results is not credible to experienced buyers.
All approach, no person
A methodology page with no photo or background leaves the main question unanswered.
Features worth building
Chemistry call booking
Calendly with a short intake question about role and what prompted the search.
Program overview PDF
A designed one-pager HR can forward, kept current from the CMS.
Speaking and workshops page
For leadership offsites and conferences, often a route into larger engagements.
Related work
See how I approached a similar project: Birchwood Leadership. The case study covers the brief, the build and the result.
Websites for leadership and executive coaches: common questions
Yes. A leader paying privately and an HR director buying for a team read the site differently. The individual wants to know if you understand their situation. The HR buyer wants scope, confidentiality terms and reporting. Two clear paths from the homepage let each find what they need without wading through the other.
Yes, with written permission. Coaching is confidential, so many clients prefer to be quoted by role and sector rather than name, such as a VP of operations at an energy company. Keep quotes specific to what changed for them. A few genuine, specific ones do more than a long carousel of praise.
Describe outcomes qualitatively and specifically: a leader who learned to delegate, a team that stopped escalating every decision. Explain how progress is reviewed with the client and sponsor. HR buyers want a credible process more than a statistic, and specific stories are more persuasive than a percentage no one can verify.
Not necessarily. A few thoughtful articles on leadership problems you see often, or recordings of talks you have given, are enough to show how you think. Choose a format you will keep up. An abandoned podcast page does more harm than having none at all.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta