Website checklist for leadership and executive coaches
A good leadership coaching website tells a leader, or the person paying, who you coach, how a coaching engagement runs, and why you. This checklist covers that and everything else I check on every coaching practice site.
Content and pages
0/8Trust and credibility
0/4Conversion
0/5Local SEO
0/4Technical
0/4AI search
0/4Your ticks are saved in this browser only. Nothing is sent unless you use one of the forms.
What a coaching practice website must get right first
Coaching is bought on trust and fit, often by HR or an executive sponsor. The site needs to speak to both the leader and the buyer, show your coaching approach and credentials, and make a chemistry call easy. Programs for teams and organizations deserve their own path.
How to use this checklist
29 checks in 6 groups.
Open your website in another tab and go group by group.
Tick an item only when you have checked it on the live site, on a phone as well as a computer.
Start with content and conversion.
Those groups are the most specific to leadership and executive coaches, and they are where most enquiries are won or lost.
Leave technical and AI search items for last.
They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.
Your ticks are saved in this browser.
Come back any time. Print it if you want to work through it with your team.
Leadership and executive coaches websites: questions
Both, on different pages. The leader wants to know if you'll understand them. HR wants structure, reporting and confidentiality. I build a clear path for each.
To many corporate buyers, yes. Show them plainly with what they mean. Pair them with your own leadership experience, which often matters just as much.
A starting point or typical range helps buyers budget. Packages for organizations can stay custom. Hiding everything tends to slow the conversation down.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta