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Website checklist for immigration consultants

A good immigration consultant website tells someone which pathways you handle, shows you're licensed, and explains how a consultation works and what it costs. This checklist covers that and everything else I check on every immigration practice site.

0 of 29 done0%

Content and pages

0/7

Trust and credibility

0/4

Conversion

0/4

Local SEO

0/4

Technical

0/4

AI search

0/3

Compliance

0/3

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What a practice website must get right first

Immigration clients are often far away, anxious and wary of fraud. The licence has to be visible and verifiable, the pathways clearly explained, and fees laid out plainly. Many clients read in a second language, so plain words matter more than usual.

How to use this checklist

29 checks in 7 groups.

  1. Open your website in another tab and go group by group.

    Tick an item only when you have checked it on the live site, on a phone as well as a computer.

  2. Start with content and conversion.

    Those groups are the most specific to immigration consultants, and they are where most enquiries are won or lost.

  3. Leave technical and AI search items for last.

    They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.

  4. Your ticks are saved in this browser.

    Come back any time. Print it if you want to work through it with your team.

A note on compliance

Your website can count as advertising under the rules that apply to immigration consultants. The compliance items here are prompts to check, not legal advice. Rules differ by province and change over time, so read the current standards from your regulator or licensing body before you publish testimonials, comparisons, prices or outcome claims.

FAQ

Immigration consultants websites: questions

  1. Yes, prominently, with a link to the public register. Clients are wary of fraud, and a verifiable licence is the fastest way to earn trust.

  2. Whenever program rules change, and at least review it regularly. Date each page so readers know how current it is. Outdated advice is worse than none.

  3. Check the CICC code of conduct before publishing outcome claims or testimonials. Never imply that approval is guaranteed. Explaining your process clearly is the safer way to build confidence.

Keep reading

For immigration consultants

Other checklists

Free tools

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