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Website checklist for engineering firms

A good engineering firm website shows a client or prime contractor what disciplines you cover, what you've delivered, and who stamps the work. This checklist covers that and everything else I check on every engineering site.

0 of 29 done0%

Content and pages

0/8

Trust and credibility

0/3

Conversion

0/4

Local SEO

0/4

Technical

0/5

AI search

0/3

Compliance

0/2

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What a firm website must get right first

Engineering buyers are procurement teams, developers and other consultants. They want proof: projects by sector, disciplines, registrations and the people who lead the work. The site should make it easy to qualify you quickly and send an RFP to the right person.

How to use this checklist

29 checks in 7 groups.

  1. Open your website in another tab and go group by group.

    Tick an item only when you have checked it on the live site, on a phone as well as a computer.

  2. Start with content and conversion.

    Those groups are the most specific to engineering firms, and they are where most enquiries are won or lost.

  3. Leave technical and AI search items for last.

    They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.

  4. Your ticks are saved in this browser.

    Come back any time. Print it if you want to work through it with your team.

A note on compliance

Your website can count as advertising under the rules that apply to engineering firms. The compliance items here are prompts to check, not legal advice. Rules differ by province and change over time, so read the current standards from your regulator or licensing body before you publish testimonials, comparisons, prices or outcome claims.

FAQ

Engineering firms websites: questions

  1. Relevant projects, disciplines, registrations and safety credentials, quickly. Project pages with scope, role and year answer most of it. A named RFP contact handles the rest.

  2. The meaningful ones, yes. A project page can rank for sector searches and gives procurement something concrete to review. Group smaller work into sector summaries.

  3. Precisely. Say whether you were prime consultant, subconsultant or one discipline of many. Overstating a role is a credibility risk and a professional one.

Keep reading

For engineering firms

Other checklists

Free tools

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