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Website checklist for architects

A good architecture website lets the work speak, then answers what a client actually needs to know: what you design, how the process works, and how fees are set. This checklist covers that and everything else I check on every studio site.

0 of 29 done0%

Content and pages

0/8

Trust and credibility

0/4

Conversion

0/4

Local SEO

0/3

Technical

0/5

AI search

0/3

Compliance

0/2

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What a studio website must get right first

Architecture is bought through the portfolio, but clients still need a guide. The site should present projects beautifully with enough context to understand them, explain your process and fees, and make the first conversation easy. Residential and commercial clients need different paths.

How to use this checklist

29 checks in 7 groups.

  1. Open your website in another tab and go group by group.

    Tick an item only when you have checked it on the live site, on a phone as well as a computer.

  2. Start with content and conversion.

    Those groups are the most specific to architects, and they are where most enquiries are won or lost.

  3. Leave technical and AI search items for last.

    They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.

  4. Your ticks are saved in this browser.

    Come back any time. Print it if you want to work through it with your team.

A note on compliance

Your website can count as advertising under the rules that apply to architects. The compliance items here are prompts to check, not legal advice. Rules differ by province and change over time, so read the current standards from your regulator or licensing body before you publish testimonials, comparisons, prices or outcome claims.

FAQ

Architects websites: questions

  1. More than most studios use. A short paragraph on the brief, site and key decisions turns a gallery into a story. It also gives search engines something to index.

  2. Explaining how fees are set helps a lot, especially for residential clients new to the process. You don't need exact numbers. You do need to show you're open about it.

  3. Only those who are licensed. Architect is a protected title. Use accurate titles for interns, technologists and designers.

Keep reading

For architects

Other checklists

Free tools

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