Web design for veterinary clinics
I design and build websites for veterinary clinics that help pet owners book quickly, find emergency information when it counts and feel they are leaving their animal with the right people.
Free homepage teardown for your vet clinic
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
Pet owners choose a vet on trust, distance and availability. New pet owners compare a few clinics. People who just moved want someone accepting new clients. Some search at midnight with a sick dog. The site has to handle all three: warm and personal for the first, clear for the second, and immediately useful for the last.
- vet near me
- veterinarian calgary
- emergency vet calgary
- cat friendly vet calgary
- vet accepting new patients
- exotic vet near me
- puppy vaccinations near me
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every vet clinic website, and why each one earns its place.
Emergencies
Your hours, what to do after hours and the nearest emergency hospital. Found in one tap.
New clients
Whether you are accepting, what to bring and how to transfer records.
Services
Wellness, dental, surgery, diagnostics. Each explains what happens and how to prepare.
Species you see
Dogs, cats, rabbits, reptiles. Owners of less common pets need to know before calling.
Puppy and kitten care
First visits, vaccine schedules in general terms and what to expect. A strong first-client page.
Meet the team
Vets, technologists and support staff, with their own pets and interests.
What builds trust
The signals that move someone from browsing to choosing a vet clinic.
Real team and patients
Photos of your staff with the animals they care for, with owner permission.
Fear-free or cat-friendly approach
If you practise low-stress handling, explain what it means in your clinic.
Clear emergency guidance
Honest about what you can and cannot handle after hours.
Transparent estimates process
How you discuss costs before treatment, without listing fees you cannot guarantee.
The conversion path
Primary action: Book an appointment online.
Fallback: Call the clinic, or see emergency options.
Online booking suits wellness visits and new clients. Sick pets usually need a call, so the phone number and an emergency link stay visible at the top of every page, especially on mobile.
Common mistakes
What I see most often when I review sites in this field.
Hidden emergency details
An owner with a sick pet should not scroll to find after-hours care.
Stock animal photos
Generic puppies tell owners nothing about your clinic or your team.
Vague new client status
People who just moved need to know if you are accepting, right away.
No mention of species
Rabbit and reptile owners waste calls finding out you only see dogs and cats.
Features worth building
Online booking
Connected to your practice software where it supports it, for wellness and new client visits.
Emergency bar
A slim, always-visible bar with your number and a link to the nearest emergency hospital.
Records request form
A short form to transfer records from a previous clinic, kept to contact details only.
Websites for veterinary clinics: common questions
Make them impossible to miss. I add an emergency link in the header and a clear page with your hours, what counts as urgent and the nearest after-hours emergency hospital. On mobile, the call button stays visible. Owners in a panic need an answer in seconds, not a search through the menu.
Most clinics avoid exact prices because every case differs. Instead, I explain how you give estimates before treatment and what affects cost. Wellness packages or vaccine visits with fixed pricing can be shown if you want. Explaining the process removes much of the worry without committing you to numbers.
Yes, with the owner’s permission. Photos of real patients with your team are some of the best trust signals a clinic has. Veterinary regulators may have rules about testimonials and claims, so I keep stories factual, avoid promising outcomes and suggest checking your regulator’s standard. A simple consent step at the front desk covers the photos.
A clear new clients page, accurate status about accepting patients, and a good Google Business Profile. People who just moved search by neighbourhood and compare reviews and photos. A site that makes records transfer easy and shows a welcoming team usually wins that comparison.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta