Web design for medical clinics
I design and build medical clinic websites that tell patients what they need right away: whether you are open, whether you take walk-ins or new patients, and how to book.
Free homepage teardown for your clinic
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
Patients visit a clinic website with one urgent question: can I be seen, and when. Walk-in patients want today’s hours and wait information. People looking for a family doctor want to know if anyone is accepting patients. Existing patients want to book, renew a prescription or find a form. The site has to answer all three without making anyone dig.
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What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every clinic website, and why each one earns its place.
Today’s hours and walk-ins
Hours, walk-in policy and how to check in. The page most visitors want first.
New patients
Whether any physicians are accepting, how to join a waitlist and what to bring.
Our physicians and team
Doctors, nurse practitioners and allied staff, with their focus areas and languages.
Services
Women’s health, travel medicine, minor procedures, chronic disease care. Each searched on its own.
Virtual and phone visits
Who qualifies, how to book and what to have ready.
Patient policies
Missed appointments, forms and fees for uninsured services, written plainly.
What builds trust
The signals that move someone from browsing to choosing a clinic.
Accurate, current hours
Holiday hours and closures updated from the CMS the same day.
Physician details
Names, credentials and languages spoken. Patients look for doctors who speak their language.
Uninsured fees stated
Sick notes, forms and other uninsured services listed clearly.
Accessible design
Large text, strong contrast and simple navigation for older patients and screen readers.
The conversion path
Primary action: Book an appointment or check in for walk-in care.
Fallback: Call the clinic.
The top of every page shows today’s hours and the booking or check-in link. Many patients are unwell, older or on a phone, so the path must work with one hand and no scrolling.
Common mistakes
What I see most often when I review sites in this field.
Stale hours
A holiday closure missing from the site sends sick people to a locked door.
Vague new patient status
Saying nothing about accepting patients floods the phone with the same question.
Tiny text and dense menus
Clinic sites serve many older patients. Small type and complex menus fail them.
Medical forms over email
Asking patients to email health details creates privacy risk. Point them to secure channels.
Features worth building
Hours and closure banner
A banner your staff can update in seconds for closures, flu clinics or walk-in changes.
Online booking and check-in
Linked to your EMR’s patient booking where it offers one, with clear appointment types.
Accepting patients toggle
Per physician status managed in the CMS, shown on bios and the new patients page.
Websites for medical clinics: common questions
Make it easy for staff to change. I build a simple banner and hours section in the CMS that anyone at the front desk can update from a phone in under a minute. If your check-in system publishes wait information, I link to it rather than estimating times on the site.
Yes, and per physician if possible. It is a question clinics hear constantly. A clear status on each bio and a summary on the new patients page, with a waitlist option where you have one, saves your staff a great deal of time and spares patients a wasted call.
Usually, if your EMR offers online booking. I link or embed it with clear appointment types and short instructions, so patients pick the right visit. The site carries the design and information, and the booking runs inside your EMR, which keeps health information in the system built to protect it.
With a clear page that explains the process and points to secure channels. I avoid open web forms that collect health details. If your EMR has a patient portal, I link to it directly and explain what can be done there. The page also lists fees for forms that are not covered.
Readable text sizes, strong colour contrast, simple navigation, descriptive links and full keyboard and screen reader support. Many patients are older or unwell, so I design to accessibility standards from the start rather than patching afterwards. It also tends to help with search and mobile use.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta