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Website checklist for non-profits and charities

A non-profit website has to earn trust fast enough that someone gives, volunteers or asks for help. This checklist covers the mission, impact and donation basics, then everything else I check.

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Content and pages

0/8

Trust and credibility

0/4

Conversion

0/6

Local SEO

0/4

Technical

0/4

AI search

0/4

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What an organization website must get right first

Donors want to know where the money goes before they give. People who need your services want to know, quickly, whether you can help them. I start with a plain statement of the mission, real evidence of impact, and a donation flow that works on a phone in under a minute.

How to use this checklist

30 checks in 6 groups.

  1. Open your website in another tab and go group by group.

    Tick an item only when you have checked it on the live site, on a phone as well as a computer.

  2. Start with content and conversion.

    Those groups are the most specific to non-profits and charities, and they are where most enquiries are won or lost.

  3. Leave technical and AI search items for last.

    They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.

  4. Your ticks are saved in this browser.

    Come back any time. Print it if you want to work through it with your team.

FAQ

Non-profits and charities websites: questions

  1. Either can work. What matters is that the path from your site is short, looks like you, and works on a phone. If you use a platform, I link to it from a donate page on your own domain so the page you rank with is yours.

  2. Yes. They arrive with different questions and different levels of urgency. I give people who need help a clear path of their own, so they never have to wade through fundraising copy to find out how to get support.

  3. Use real numbers you can source, real stories with consent, and photos from your own programs. If you do not have a figure, describe the work instead. Donors trust specifics more than big claims.

Keep reading

For non-profits and charities

Other checklists

Free tools

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