Should I put my prices on my website?

The case for showing prices

Price is one of the first things people want to know. If they can’t find it, many assume it’s high and leave, or they send an enquiry just to ask, which wastes time for both of you. Published pricing pre-qualifies visitors, so the enquiries you get are from people who already know what to expect.

It also helps with search and AI tools. Pages that answer “how much does X cost” clearly give search engines and AI tools something direct to show or cite for those questions.

The case for holding back

Some work really can’t be priced without a conversation. A custom home, a legal matter, a commercial renovation. Some businesses worry competitors will undercut them. And a bare number without context can make you look expensive next to a competitor quoting something smaller.

Those are fair concerns. They usually argue for giving context, not for silence.

Middle grounds that work

• Starting at. A floor price for the simplest version.
• Typical ranges. “Most bathroom renovations we do fall within this range.”
• Packages. Two or three defined options with clear inclusions.
• Cost drivers. An honest explanation of what makes the price go up or down.
• An estimator. A simple tool that gives a ballpark from a few questions.

Industry rules

Some professions have rules on how fees are advertised. If you’re in a regulated field, such as health care, law or finance, check your college or regulator’s advertising guidelines before publishing prices. A dental clinic and a landscaper have very different constraints.

I don’t publish fixed prices because every project I take on is scoped individually. Instead I explain the drivers honestly and built a free project estimator so people can get a sense before they call. That’s the approach I’d recommend to most quoted-work businesses.

If your services are standard, publish the prices. It’s one less reason for someone to leave.