Who should write my website copy?

Writing it yourself

Nobody knows your customers, your process or your reasons better than you. Owner-written copy is often more specific and believable than anything a stranger could produce. The common problems are length and order: too much history up front, too little about what the customer gets, and the important details buried in paragraph four.

If you go this route, write in plain sentences, lead with what the customer wants to know, and ask someone outside the business to read it.

Hiring a copywriter

A good copywriter interviews you, finds the useful details, and turns them into tight, scannable pages that also work for search. It’s worth it when your offer is hard to explain, your market is competitive, or you simply don’t have the time. Get them involved before design, not after.

Having your designer write it

Some designers write well, and many offer copy as part of the project. The advantage is that words and layout are shaped together, so headlines fit and pages have the right rhythm. Ask to see examples of copy they’ve written, not just designs.

Using AI to draft

AI tools can help you get unstuck or tidy a rough draft. Used alone, they produce copy that sounds like everyone else’s, which hurts trust and gives search engines nothing distinctive to rank. If you use them, feed them your real facts and rewrite the result in your own voice. The problems with AI-generated websites post covers why.

On most projects I write the copy from a structured interview with the client, then they correct anything that isn’t quite right. They supply the substance. I shape it into pages that are clear, scannable and built to answer the questions people search. That combination tends to sound like the business without reading like a brochure.

If you’d rather write it yourself, I’ll give you an outline for each page so you’re filling in blanks, not staring at one.