Why is my website not getting leads?
Short answerIt’s either the wrong visitors, too few visitors, or the right visitors meeting something that stops them. Check traffic first in Google Search Console. Then look at the pages they land on: is it clear what you do, who it’s for, and what to do next? Broken forms and slow mobile pages are surprisingly common culprits.
Visits but no enquiries? Send me your site.
I’ll test your form, read your key pages as a customer would, and tell you the first three things I’d change. Within two business days.
The longer answer
First, separate traffic from conversion
Open Google Search Console and look at which searches bring people in. If the clicks are low, the site isn’t being found, and that’s an SEO problem. If the clicks are healthy but the searches are off-target, like “free” queries for a premium service, you’re attracting the wrong people.
Only if you get reasonable, relevant traffic and still no enquiries is it a conversion problem. Fixing the wrong one wastes months.
The usual conversion blockers
- A vague headline. Visitors can’t tell in a few seconds what you do and where.
- No clear next step. The call to action is buried or says “Submit”.
- Too little proof. No reviews, project photos or credentials. See social proof.
- A slow or awkward mobile experience, where most local visitors are.
- A long, nosy contact form.
Read your main page on your phone as if you’d never heard of the business. Note every point where you’d hesitate or scroll looking for something. Those moments are where visitors leave.
Check the boring things too
Submit your own contact form from your phone. Then check the inbox it should reach, including spam. Forms that silently fail, or send to an old employee’s address, are more common than anyone likes to admit. Tap your phone number on mobile to confirm it dials. If you use a booking widget, try booking. Plenty of “no leads” problems turn out to be a broken pipe, not a weak website. The signs your website is costing you customers are worth a look as well.
What I’d do
Nick Lovett, founder of Tavro
When someone tells me their site gets no leads, I test the form before anything else. It’s broken more often than you’d think. Then I look at Search Console to see if the right people are arriving at all. If they are, I read the main service page on my phone as a stranger would, and note every moment I’d hesitate. Usually it’s two or three fixable things: a headline that’s about the company instead of the customer, proof buried at the bottom, and a form asking for too much.
Follow-up questions
It varies by industry and price point. Focus on whether the traffic is relevant, and whether your main pages make enquiring easy.
Yes. Design that ignores clarity, proof and a clear next step can look polished and still lose people.
Fix the basics first. A clear page with a simple form and a visible phone number usually does more than another widget.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta