It loads slowly on mobile
More than half of all web traffic is now on mobile. If your site takes longer than three seconds to load on a phone, a significant percentage of your visitors are leaving before they see anything.
You can test this right now. Go to Google PageSpeed Insights and type in your URL. If your mobile score is below 70, you have a problem. Below 50 and your site is actively working against you.
Slow sites do not just lose visitors. They rank lower on Google. The algorithm has treated page speed as a ranking factor for years, which means a slow site gets seen by fewer people and converts fewer of the ones who do find it.
The last update was two years ago
Your old hours are still on there. The promotion you ran in 2023 is still in the banner. The team page has a photo of someone who does not work there anymore.
Outdated websites tell customers two things: this business does not pay attention to details, and this business might not even be open anymore. Both are catastrophic for trust.
Google also reads freshness as a signal. A site that has not changed in two years looks dormant, and dormant sites slip in rankings.
We did not realize our contact page still had the old phone number until a customer told us they had been trying to reach us for a week.
You cannot find yourself on Google
Search your own business name. Search the service you provide and your city. Search what a customer would actually type when they need someone like you.
If you are not on the first page for your own name, something is technically broken. If you are not showing up for service-plus-city searches, your SEO foundations are not in place.
This is fixable. But it does not fix itself. And every month you are invisible is a month your competitors are getting the calls that should be yours.
Nobody fills out your contact form
A contact form with zero submissions is not just a technical problem. It is a conversion problem.
Maybe the form is buried three clicks deep. Maybe it asks for too much information before earning any trust. Maybe the button says "Submit" instead of something that actually tells the visitor what happens next. Maybe nobody can find the site at all.
Low or zero form submissions is the clearest sign that something in your website is broken. It is worth figuring out which part.
You are embarrassed to share it
This one is simple. If you hesitate before texting someone your website URL, you already know the answer.
A website you are proud of is a sales tool you actually use. You put it in your email signature. You mention it in conversations. You share it after meeting someone at an event. When the site is a liability, you avoid drawing attention to it, which means you are leaving every networking conversation halfway done.
Your website should be an asset you want people to see. If it is not, it is time to fix it.
