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Do you need a new website?

Answer ten questions about your current website and you’ll get a straight verdict: keep it and tune it, refresh it, or rebuild it. It takes about two minutes, and sometimes the answer is that you don’t need me at all.

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1. Would you be happy to send your website to your best prospective client today?
2. Does your website bring in enquiries you can trace back to it?
3. Is it easy to read and use on a phone, without zooming?
4. Do your services, team and photos reflect the business as it is now?
5. Does the homepage load in about two seconds on mobile data?
6. Can you change text and photos yourself without breaking anything?
7. Do you appear on Google when people search for your service and city?
8. Does the site explain clearly why someone should choose you over a competitor?
9. Do you worry about plugin updates, security warnings or the site going down?
10. Was the site designed more than five years ago?
—Site health out of 100
—Verdict so far

Answer the questions and your score and verdict appear here.

Want a second opinion on your verdict?

Send me your website and I’ll tell you, honestly, whether I’d tune, refresh or rebuild it, and why. Free.

No newsletter. Just what you asked for, from me. Privacy

How to use it

  1. Answer each question honestly. “Not sure” is a fine answer.

  2. Your score updates as you go.

  3. Read the verdict and the specific reasons behind it.

  4. If you want a second opinion, I can look at the site and tell you what I’d do.

Why it matters

A new website is a real investment of money and attention, and not every tired site needs one. Some need better photos and clearer words. Some need a faster host. Some genuinely need to be rebuilt because the foundations hold everything else back.

This quiz separates those cases. The questions cover what visitors see, what Google sees, and what you deal with behind the scenes. Questions about trust and enquiries carry more weight, because those are the reasons a site exists.

The scoring is mine, based on what I look for when someone asks whether they need a new site. It isn’t a scientific instrument. It’s a structured version of the conversation I’d have with you.

Good to know

  • Tune

    The structure is sound. Fix the copy, photos, speed and calls to action, and measure again.

  • Refresh

    The platform is fine but the design and content no longer fit the business. A redesign on the same foundations can work.

  • Rebuild

    The foundations are the problem: slow, hard to edit, poor on mobile or invisible in search. Patching costs more than starting clean.

FAQ

Website redesign quiz: questions

  1. There is no fixed schedule. Redesign when the site no longer represents the business, stops producing enquiries or becomes hard to maintain. Many good sites are improved continuously instead.

  2. It can if URLs change without redirects or content is removed. A careful redesign keeps or redirects every URL and keeps the content that ranks, which usually protects rankings.

  3. Often, yes. If the quiz says “tune”, that is my honest view. Rebuilding only makes sense when the foundations are what’s holding you back.

  4. No. The quiz runs in your browser. Your answers are only sent if you ask me for a second opinion.

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