Can I use HubSpot’s free CRM with a Squarespace site?

Yes. You can add HubSpot’s tracking code and forms to Squarespace and use the free CRM to manage contacts, without moving the site to HubSpot CMS.

Is HubSpot CMS too much for a small business?

Often, unless you’re already using HubSpot for sales or email. The value is in the connection to the CRM; on its own, a simpler builder does the job for less.

Is HubSpot CMS or Squarespace better for SEO?

HubSpot CMS gives you more SEO control. HubSpot CMS: Solid controls and guidance. Squarespace: Good defaults and editable titles, descriptions and redirects; less advanced control.

Do I own my website on HubSpot CMS or Squarespace?

HubSpot CMS (partial): Pages and blog posts export as HTML; templates only run on HubSpot, so the design is rebuilt. Squarespace (partial): Some pages, galleries and one blog export in WordPress format, and products export separately as CSV. Layouts, styling and code don’t.

HubSpot CMS vs Squarespace

Most small businesses that don’t already use HubSpot will be better served by Squarespace: lower cost, easier editing and good-looking results. HubSpot CMS earns its price when your team runs sales and marketing in HubSpot and needs every form, page and email in one system. The real question is whether you use the CRM.

Not sure which fits? Send me your site and I’ll give you my honest view.

Whether it’s HubSpot CMS, Squarespace or something else, I’ll give you a straight recommendation for your business. Free.

Side by side

Ratings are my own assessment for a typical small business, as of October 2026. Platforms change their features and plans often, so check the vendor’s current documentation before you decide.

HubSpot CMS vs Squarespace comparison
	HubSpot CMS	Squarespace
What it is	A CMS wired into HubSpot’s CRM, for teams already living in HubSpot.	Polished templates and a tidy editor, for brands that want to look good fast.
Ownership and portability	PartialContent exports; templates are HubSpot-only.	PartialSome pages, galleries and one blog export in WordPress format, products as CSV; the design and code stay.
SEO control	StrongSolid controls and guidance.	AdequateGood defaults and editable titles, descriptions and redirects; less advanced control.
AI-search readiness	GoodServer-rendered pages; schema through modules or code.	MixedAdds basic structured data automatically; custom schema needs code injection on plans that allow it.
Performance	GoodGood hosting; marketing scripts can add weight.	VariesFine on lean pages; heavy galleries can slow it down.
Design freedom	FlexibleCustom themes possible with a developer.	FlexibleFlexible within the template system, with freer section layouts and custom CSS.
E-commerce	BasicPayment links and quotes, not a full online store.	GoodCapable for small shops and digital products.
Maintenance burden	MinimalManaged.	MinimalFully managed.
Learning curve	ModerateThe HubSpot ecosystem takes time to learn.	EasyEasy to pick up.
Pricing model	Tiered subscription, often bundled with other HubSpot hubs; costs scale with tier and seats.	Monthly or yearly subscription tiers; commerce features and transaction fees vary by plan.
Day-to-day editing	HubSpot’s drag-and-drop page editor.	The Squarespace editor with drag-and-drop sections.

Which one suits you

Choose HubSpot CMS if…

your contacts, deals and email already live in HubSpot
you run campaigns with landing pages and want attribution end to end
a developer will build custom themes and modules

Choose Squarespace if…

you want a beautiful site you can edit yourself without training
long-term software costs need to stay modest
you need scheduling or a small store built in

The difference that matters most

HubSpot is a site attached to a CRM; Squarespace is a site. With HubSpot, a contact form fill shows up as a contact with the pages they viewed, ready for a sales follow-up. Squarespace collects form submissions and sends email campaigns, but there’s no sales pipeline behind them.

A Calgary commercial architecture firm with a business development team and a long sales cycle could justify HubSpot. A solo interior designer would pay for features she’d never open, and Squarespace’s templates would serve her portfolio better.

Where each one leads

Counted from my ratings in the table above.

HubSpot CMS leads on seo control, ai-search readiness and performance.

Squarespace leads on e-commerce and learning curve.

Best fit for HubSpot CMS: companies already invested in HubSpot’s CRM. Best fit for Squarespace: creatives, studios and small brands that want a good-looking site quickly.

Switching between them

HubSpot pages and blog posts can be exported, but nothing imports neatly into Squarespace’s layout system, so expect to rebuild pages on a template and paste content in. From Squarespace to HubSpot, some pages, galleries and one blog export in WordPress format, HubSpot can import the blog, and the theme is rebuilt by a developer. Either way, map old URLs with 301 redirects before switching DNS.

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