Web design for tech startups
I design and build websites for startups that explain the product in one screen, support fundraising and hiring, and grow as the product changes.
Free homepage teardown for your startup
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
A startup site is read by customers, investors and candidates, often in the same week. Investors check it before a meeting to see if the story is clear. Candidates check it to see if the company is real. Early customers want to know what the product does and how to try it. The site has to be sharp, fast and easy to change.
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What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every startup website, and why each one earns its place.
Product
What it does, who it is for and why now. Clear enough that an investor can repeat it.
How it works
Real screenshots or a short demo. Abstract illustrations do not convince anyone.
Use cases
One page per customer type or problem, each with its own call to action.
Pricing or request a demo
Whichever matches your sales motion, stated clearly.
About and team
Founders, team and backers if you have them. People invest in people.
Careers
Open roles, how you work and why someone should join now.
Security
For B2B products, a plain page on how customer data is handled.
What builds trust
The signals that move someone from browsing to choosing a startup.
Real product screenshots
The actual interface, current and clear.
Named founders
Faces and backgrounds. It answers the question of who is building this.
Backers and programs
Investors and accelerators, only when they are real and confirmed.
Customer words with permission
A few specific quotes from early users.
The conversion path
Primary action: Book a demo or join the waitlist.
Fallback: Talk to the founders.
The primary action matches where the product is: waitlist before launch, demo or trial after. Investors and candidates have their own clear paths in the navigation. Forms send leads straight to your CRM so nothing sits in an inbox.
Common mistakes
What I see most often when I review sites in this field.
Abstract hero copy
"Reimagining the future of work" tells no one what the product does.
A site only a developer can edit
Startups change fast. Waiting on a developer for every copy change slows everything.
Heavy animation
Slow pages lose investors and customers checking you on a phone between meetings.
No careers page
Candidates want to see more than a job post on a board.
Features worth building
A CMS the team can use
Founders and marketers edit copy, team and roles without touching code.
Careers connected to your ATS
Roles pulled from Ashby, Greenhouse or Lever, so postings stay current.
Forms to your CRM
Demo and waitlist forms connected to HubSpot or your CRM.
Changelog
A simple page of product updates that shows momentum to customers and investors.
Related work
See how I approached a similar project: TIDIN Technologies. The case study covers the brief, the build and the result.
Websites for tech startups: common questions
When the story is clear enough to commit to and the site starts doing real work, such as supporting a raise, a launch or a hiring push. Before that, a simple page is fine. Once investors, customers and candidates are all checking you, a considered site earns its keep in credibility and time saved explaining.
Investors look at it before and after the pitch. A site that explains the problem, the product and the team in a few screens reinforces the deck and makes you easier to discuss internally. It does not replace traction, but a confusing or outdated site raises questions you do not want in a partner meeting.
If you sell self-serve, yes. If you sell to larger companies through sales conversations, a request-a-demo path with a short explanation of how pricing works is usually better. Match the site to your sales motion, and change it as the motion changes. The CMS should make that easy.
Yes. I build on a CMS so the team can change copy, add roles, update the team page and post updates. Structural changes, like new page types, are where a developer helps. That split keeps the site moving at startup speed without breaking the design.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta